Malaysia and Indonesia are responsible for almost 90% of the world's palm oil production. Chief Commercial Officer Jonathan Paul discusses why Adatos has decided to focus on the Precision Agriculture vertical at recent IBM conferences in Kuala Lumpur and Jakarta.
Ex-Group Head of Risk Markets for Standard Chartered Jonathan Paul joined Adatos formally as its Chief Commercial Officer in January 2018, after acting as a Senior Advisor to the company from June of 2017.
In a new phase of growth, Paul explained that the company will be focusing its efforts on the profitable agriculture industry, balancing game-changing A.I. technology capability with sustainable intensification principles.
"The ready availability of geospatial data to train machines, Adatos' niche expertise in GEOINT (Geospatial Intelligence) and a highly profitable market makes this a sweet spot for the company to tackle," explains Paul. "The possibilities are endless, as we move even downstream to commodities pricing and trading."
Paul will be joining Managing Director Drew Perez in the leadership of Adatos, expanding its footprint across South East Asia and beyond.
"Adatos has the potential to be a huge business. I'm excited to get involved in the company's journey."
Meet the Adatos team here.